An understanding and knowledge of ‘an Audience’ should enhance and focus the communication

When carefully selecting your target audience, it is essential to take into considerations of the age, gender, interests, occupation, and the social economic class of your audience. In order for your design work to be understood, and have an influence on your selected audience, these factors must be explored, to help you gain a deeper understanding of your audience for your work to be successful and communicate, delivering a memorable message.

For your design to make a strong connection with your audience you have to make sure you are aiming your work at a specific audience. If you have a general audience, it will be too broad, as people have different interests and preferences, it won’t appeal to a general audience, therefore it won't be effective in communicating a message.

By understanding and justifying the answers of your questions aimed at your audience, this will help you choose the right direction of how to code your design. You will have gained a deeper understanding and knowledge of your particular audience, which will lead to a successful message in your design work. You can code your design through the use of typography, photography, illustration, layout, and television. These different elements will vary on how effective they are depending who your audience is aimed towards. Your target audience will decode the message within your design, and act upon it, if it’s successful. If the design has an impact on viewers, it has to change your audience’s behavior, in order to be effective. If viewers haven’t acted upon the design work or if it hasn’t had an impression on the audience, then the message was unsuccessful and shows you lacked an understanding of your particular audience and need to gain more knowledge with what interests and engages your selected audience.

' You wouldn't start a night like this, so why end it that way?'

This advert created in 2008 aimed at 18-24 year-olds, to make them aware of what binge drinking can cause, making it clear it doesn't only affect your health, but you can cause yourself harm drinking excessively.

The series of TV images reveals young adults acting violently, and injuring themselves. The use of showing young people in the advert, is to communicate with the target audience (18-24year-olds). By making it personal to the target audience, immitating how young adults behave, it makes viewers see the connections of their similar behaviour of how they act when they are under the influence of alcohol. 

This campaign has been communicated effectively, due to the in depth research and knowledge into the target audience. By observing young adults behaviour and gathering information of what adults do when they're intoxicated, it has produced a campaign on such a personal level, by collaborating everything young adults do, it connects to the audience. As a result of communicating effectively to the audience this advert will have an influence on young adults to change their behaviour, and learn to know their limits, before they cause harm to thereself.