The use of an introductory and overview of the disciplines used to visually communicate from advertising to expressive graphics gave me a deeper insight to all the areas of practice that visual creatives use in graphic communication to engage, intrigue, invite and excite their selected target audience. Overall I'm fascinated through the use of advertising and brand communication, however all areas of practice share the same factor that for the expressive idea to be successful, the notions must be innovative and creative to differ from competitors and engage their selected audiences. All creatives will go through the same process of problem solving, developing strategies and notions to connect and gain a response from their audience in order for the visual idea to be a successful message.
emilydaviesviscom.wordpress.com
In advertising a message will be portrayed to arouse emotion in viewers, to either inform, invite, or express about the products they are promoting. David Osbaldestin demonstrated an engaging advertising campaign for Mccain Chips, which has purposely been done to change peoples perceptions of chips. Through the use of advertising the visual language highlights that the products are made with 100% British potatoes reassuring viewers the potatoes haven't been on a long journey and imported from other countries. The use of semiotics, helps intrigue viewers to decode the message of what the visual is expressing. The use of showing the process of how the chips are made, shows their fresh and gives potential buyers confidence investing in the product. By conveying the chips to be healthy and fresh, has helped turned a negative view on chips into a much more positive outlook on Mccain Chips. This piece of advertising is aimed at families, due to promoting the chips to be your 'greens' will entice moms and dads to buy this product for the family as it's portrayed as not being unhealthy.
David Osbaldestin also showed us the Tv Commercial that was used to interlink with the posters to help build a strong campaign keeping the message clear and consistent, highlighting how the chips are made, and that 'it's all good'. The use of storytelling taking viewers through a journey of the process to make the chips, helps inform the public in a much more exciting way. This method delivers the message of changing peoples perception on chips in a simplified way as it reduces listing all of the complex methods used in production of the chips. In every Tv Commercial there is always a message being delivered to viewers to decode it, and entice the public to invest in the product.By arousing emotion in viewers by communicating in a successful way, it will make viewers take action due to watching the advert.
The new advert for Diet Coke uses the same strategy, as with the use of storytelling it engages the audience and builds viewers up to the suspense of the underlying message. In this advert the purpose was designed to invite viewers to drink diet coke as it consists of no calories and no added sugar. The hunk 'gardener' shows off his well physiqued muscular body implying he watches what he eats and drinks to sustain his body. By the 'hunk' drinking Diet Coke implies that it won't do no damage to his physique, so go ahead and treat yourself. I believe the whole storyline of how the gardener thrills the group of lusty women in the park, with the help of Diet Coke, will be a hit with viewers, the storytelling is just so carefully considered and creative, it's bound to arouse emotion in the public. Overall analysing Tv adverts has made me aware that the creative notion behind the advert is what helps deliver a successful message, and the use of storytelling helps keep the selected target audience engaged.
