Develop Visual Language

Visual language enables us to express comprehensive ideas in a much more effective exciting way in contrast to pages of text.

http://hifructose.com/2012/07/31/inside-the-sketchbook-of-josh-keyes/

Instead of just using textual language, Josh Keyes has also used visual language to help develop as well as generate new ideas and brainstorm possibilities, that could potentially be the desired response that will help communicate the message effectively in a much simpler form in comparison to text. This shows Josh has thought visually and expressed ways of illustrating an idea rather than just writing it down on paper. These ideas can emerge, and and connections can become visible.

                  

Peter Brundy has created a coherent visual vocabulary through imagery showcasing a simple collection of visuals which all produce a solution of how to link to the communication goal and convey the same meaning in different shapes and forms. The use of simple words with the visuals, helps create a connection with the visual imagery and gives it a meaning. The use of visual language helps deliver the message in a fun exciting playful way, engaging the audience much more than columns of text.

http://www.grundini.com/#!/project/ubuntu1-your-cloud/storing-6852333569

In order to complete this final design Peter had to establish visual themes he wanted to include to give the target audience an insight to what you can store on 'your cloud'. By carefully selecting one visual to represent each theme from Peter's visual vocabulary, it combines the most powerful and effective meaningful visuals for the design. it's a journey he had to fulfil to finalise the simple visuals that communicate to the target audience clearly all the type of media you can store on 'your cloud', and what the purpose is. 

Utilise Your Creative Brain

There are two halves of the brain that carry out different processing functions, where you can consciously utilise these functions to improve creativity. There are two modes that work together in different ways to help you be creative, as well as organising your visual thinking ideas.

In order to improve your creativity in design work, knowing the functions of these two different modes, will potentially help you manage your work to be more inventive.

http://www.behance.net/gallery/SoInteractive/215563 

Here is an example where Michal Sycz is using the RIGHT part of the brain to be experimental, playful, and explore different visual ideas in many ways. The right part of the brain is sensitive, as it can be afraid to express itself if the outcome fails, however visually expressing yourself in the RVJ is a safe place where you can become carefree and express any ideas that you possess, where it doesn't matter if accidents occur, as it helps ideas emerge, and discover the idyllic design that delivers the thought you are trying to express. Looking at Michal's work you can see the ideas become visible on paper, and that any idea he withheld or was curious about, Michal has expressed them in many ways to give himself a variety of visual outcomes to progress further.

 This is a sample of Michal's work where the LEFT part of the brain is functioning and acting as your Accountant. Constantly analysing, thinking, organising, and clarifying Michal's previous visual ideas, and questioning how they can be developed to communicate the message Michal is trying to express. This mode manages your way of thinking, and is more organised and structured. However your left part of the brain is partially biased, as before you become playful with your ideas using your right part of the brain, you use your left part of the brain to manage what sort of direction or idea you are going to explore. To progress your ideas further and justify which one to choose, your left mode will entice you to annotate, to clarify your ideas. 

With this example, you can see the left part of the brain, has made decisions of which illustrations to include, and managed the composition of the game design to be most effective, to help deliver the message through visual imagery portraying a playful creative feel towards the game to engage you in the design and with the playful illustration shows the game will bring you entertainment and joy.

Being aware of the left and right part of the brain operating , it allows you to use the right brain to choose what direction you wish to pursue, then being playful and exploring your ideas helps you produce something creative. Justifying and clarifying which designs and layouts will be most effective to communicate the message you are trying to deliver to your audience creates a memorable unique design.

Celine Marcelle

In order to promote the different design styles available at Celine Marcelle, I incorporated an original technique to capture the vivid attention of female audience. Photography is commonly used by many designers to interact with their audience. My main focus was to show the consumer a variation of design styles and patterns in order to achieve a connection with my consumers by carefully illustrating each design to suit a variety of people. By illustrating my designs, it creates a fantasy of their idyllic shoes, and intrigues customers further, to visit there local store to finalise their decision and make a purchase. Purposely illustrating the shoes to be delicate and elegant, it reflects what the brand is about, giving consumers an insight to the high quality of the shoes the brand will provide.

Si Scott

http://www.siscottstudio.com/

Si Scott is one of the most creative designers of all time, where he molds his distinct swirls and patterns into words and images creating comprehensive memorable designs. This design piece created for Nike targeted at the public who participate in sport, it captures your attention due to the amount of detail that has been executed in this design. When I look at this design piece I believe it resembles sports people who wear the brand in many ways. The amount of detail Si Scott puts into the hand drawn illustrations, reflects how much dedication goes into sport. The use of swirls entangled and spiraled shows energy and passion, implying what sports people have to acquire, in order to be a success. I believe the way the typography has been carefully illustrated it expresses what qualities a sports person has to possess, in order to be a success. By wearing this brand, it almost implies if you wear Nike, you will obtain these qualities that make a successful participant in sport.  

Reflections of Iran

This magazine spread was deliberately aimed at adults and couples who have an interest for fine dining and experiencing exclusive tastes. Through the use of illustration I was trying to communicate to the public a lifestyle that you would experience at the Iranian restaurant, enticing customers to visit the restaurant. I have portrayed a lifestyle through my illustrations embracing a wine and dine experience in a sophisticated environment. The use of Iranian symbols with the colour scheme I carefully selected, helps reflect the traditional design elements of this culture, and represents what cuisine the restaurant offers. It was essential for me to embrace an elegant atmosphere towards the restaurant, as persian food has a perception to be considered as cheap. My aim was to overcome this impression, and for Reflections of Iran to be identified as a high quality restaurant with an exquisite elegant design for the magazine spread to reflect the restaurant's qualities.

Milton Glaser

http://www.miltonglaser.com/the-work/81/new-york-state-i-love-ny-campaign/

The simplicity of Milton Glaser's logo design for a New York Campaign, has delivered such a memorable message, it has now become one of the most iconic logo designs across the world. The whole idea and purpose of this design was to create a positive outlook and view on New York, to attract tourists to come visit this extraordinary city. The logo itself suggests how tourists would feel about New York once they have experienced it. What fascinates me the most about Milton's design, is how Milton has almost created a puzzle for viewers to solve. By working out what the symbols and letters mean, it helps engage the public more into the design, and once you have solved what the logo is trying to communicate (I love New York) it creates a feel good factor, reflecting how the city would make you feel if you visited.

Judge a book by its cover?

This is a typology documentary I produced which is aimed at anyone who has an interest in photography, questioning if you can judge a book by its cover? Dividing the doors into three categories, I was trying to symbolise how we judge people by what we visually see. We will make presumptions of people being working class, middle class, and upper class by the way they present their self. Sometimes the way particular doors are decorated and presented, it indicates how some doors are being pretentious and are trying to portray a lifestyle their owners live, when really the surroundings of the door will reveal the truth.