Utilise Your Creative Brain

There are two halves of the brain that carry out different processing functions, where you can consciously utilise these functions to improve creativity. There are two modes that work together in different ways to help you be creative, as well as organising your visual thinking ideas.

In order to improve your creativity in design work, knowing the functions of these two different modes, will potentially help you manage your work to be more inventive.

http://www.behance.net/gallery/SoInteractive/215563 

Here is an example where Michal Sycz is using the RIGHT part of the brain to be experimental, playful, and explore different visual ideas in many ways. The right part of the brain is sensitive, as it can be afraid to express itself if the outcome fails, however visually expressing yourself in the RVJ is a safe place where you can become carefree and express any ideas that you possess, where it doesn't matter if accidents occur, as it helps ideas emerge, and discover the idyllic design that delivers the thought you are trying to express. Looking at Michal's work you can see the ideas become visible on paper, and that any idea he withheld or was curious about, Michal has expressed them in many ways to give himself a variety of visual outcomes to progress further.

 This is a sample of Michal's work where the LEFT part of the brain is functioning and acting as your Accountant. Constantly analysing, thinking, organising, and clarifying Michal's previous visual ideas, and questioning how they can be developed to communicate the message Michal is trying to express. This mode manages your way of thinking, and is more organised and structured. However your left part of the brain is partially biased, as before you become playful with your ideas using your right part of the brain, you use your left part of the brain to manage what sort of direction or idea you are going to explore. To progress your ideas further and justify which one to choose, your left mode will entice you to annotate, to clarify your ideas. 

With this example, you can see the left part of the brain, has made decisions of which illustrations to include, and managed the composition of the game design to be most effective, to help deliver the message through visual imagery portraying a playful creative feel towards the game to engage you in the design and with the playful illustration shows the game will bring you entertainment and joy.

Being aware of the left and right part of the brain operating , it allows you to use the right brain to choose what direction you wish to pursue, then being playful and exploring your ideas helps you produce something creative. Justifying and clarifying which designs and layouts will be most effective to communicate the message you are trying to deliver to your audience creates a memorable unique design.