Develop Visual Language

Visual language enables us to express comprehensive ideas in a much more effective exciting way in contrast to pages of text.

http://hifructose.com/2012/07/31/inside-the-sketchbook-of-josh-keyes/

Instead of just using textual language, Josh Keyes has also used visual language to help develop as well as generate new ideas and brainstorm possibilities, that could potentially be the desired response that will help communicate the message effectively in a much simpler form in comparison to text. This shows Josh has thought visually and expressed ways of illustrating an idea rather than just writing it down on paper. These ideas can emerge, and and connections can become visible.

                  

Peter Brundy has created a coherent visual vocabulary through imagery showcasing a simple collection of visuals which all produce a solution of how to link to the communication goal and convey the same meaning in different shapes and forms. The use of simple words with the visuals, helps create a connection with the visual imagery and gives it a meaning. The use of visual language helps deliver the message in a fun exciting playful way, engaging the audience much more than columns of text.

http://www.grundini.com/#!/project/ubuntu1-your-cloud/storing-6852333569

In order to complete this final design Peter had to establish visual themes he wanted to include to give the target audience an insight to what you can store on 'your cloud'. By carefully selecting one visual to represent each theme from Peter's visual vocabulary, it combines the most powerful and effective meaningful visuals for the design. it's a journey he had to fulfil to finalise the simple visuals that communicate to the target audience clearly all the type of media you can store on 'your cloud', and what the purpose is.