Design Hero's by Jane

http://www.tumblr.com/tagged/things%20i%20have%20learned%20in%20my%20life%20so%20far

Within this lecture, Jane introduced to me a creative I've never came across called Stefan Sagmeister. I felt it was an eye opener being introduced to such an experimental practitioner. In his work especially in the book 'Things I have learned', Stefan Sagmeister produced a personal typographical experiment, where there's a strong influence incorporated from the environment. With the use of personal quotes that relate to Stefan in his own personal experiences, helps evoke an emotional response from viewers, as the quotes deliver a clear message that people can relate and connect too.  Even though the quotes of the typography string together a clear message, the typography on it's own leaves an open interpretation of what the word is portraying in that particular environment. The single word within that environment intrigues you, making you make presumptions and question Stefan Sagmeister's personal experiences.

In all of the practitioners designs, especially typography, he has developed his own unique style, which has helped the creative become increasingly known by viewers. When you see design work with the same experimental visuals of typography, you begin to recognise the characteristics and make presumptions it's Stefan Sagmeister's work due to how he puts his own original personal stamp on things.   

http://www.bantjes.com

Once being introduced to Stefan Sagmeister, it made me realise the connection between a creative named Marian Bantjes. I have found some of her work incredibly influential, purely because of how she expresses the typography in a creative way to emphasise the message and meaning which I feel Stefan Sagmeister does in his own personal way. My particular favourite piece of her work was for a German magazine where she illustrated the spreads, he loves me, he loves me not. The use of colour for the 'he loves me' illustration emphasises the passion of love, and portrays an image of a woman picking off the petals of the flower trying to figure out the answer if he loves her or not. The illustration on the right above for 'he loves me not' is shown through the use of spikes representing the pain a woman may feel if she finds out he doesn't love her.  The way the words have been illustrated to express the passion and pain this person may feel, has been done in such an emotive way, this arouses feelings in viewers, as they can relate to being in this scenario of being in suspense wondering what the answer is. By arousing emotion in viewers helps create a strong connection in the poster making it memorable. 

I believe Stefan Sagmeister and Marian Bantjes go through the same process of experimenting freely to express meanings in their work, some a clear understanding and others up for an open interpretation. What makes their work so special is the way the typography has been carefully crafted in such a detailed original way, it automatically captures your attention.