Design Hero's by Mark Murphy

'Design is thinking made visual'

http://annyas.com/screenshots/updates/saul-bass-movie-posters-storyboards/

Mark Murphy shared his most inspirational practitioners in the lecture,  helping me gain an insight to where Saul Bass gained influence to produce such creative visuals. The use of simplified shapes, block colours with a distinct colour palette are all characteristics of Saul Bass's work that have been majorly influenced from The Bauhaus movement, that changed modern design creating an era, that helped free design from ornamentation and clutter. 

The way Saul Bass takes a complicated notion and encodes the message in a simplified visual way, is why the practitioner was able to communicate such a strong successful message. Saul Bass was profoundly known for creating memorable film posters as well as branding. The film posters above have all been well composed by experimenting with the use of 'white space' to help put all viewers attention and emphasis on the semiotics for the public to decode the message. The use of colour choices for the film posters helps create a strong contrast enhancing the features of the simplified shapes.

What intrigues me the most about the creative's visuals, is the way the notions communicate a sense of speed and emotion through illustrations being simplified and clean cut. The way Saul Bass took a message and simplified it through visual communication  for the public to understand the message and digest the information successfully, will inspire me as a creative to communicate using simplified shapes to make the message clear to viewers.

http://www.behance.net/gallery/MODHO-Branding/6959883

A creative designer, called Tiago Campea uses the same design characteristics as Saul Bass. The use of clean cut simplified shapes, keeps the design simple but powerful. The branding done for Modho represents the architecture systems used for the house projects. Each 'M' is carefully constructed in a different way with distinct colour palettes emphasising the use of creative modern grid structures, to produce innovative contemporary house designs as a company. I believe Tiago Campea has cleverly portrayed what the brand is about through the use of simple shapes and imagination. With the complex 'M' structure changing into different formations, it gives off the feeling the company Modho produce creative house structure, making you intrigued what the company has to offer. 

After analysing these practitioners work, I will take forward how it's important with the use of simplified shapes and symbols, to communicate a strong message and meaning of what the brand is about or a film poster, in order for the design to be powerful and meaningful.

Another creative that Mark Murphy happened to share with us, was also one of my all time design hero's. David Carson is profoundly known for breaking rules with his distinctive typography, and consistently pushing boundaries that people wouldn't dare. David Carson's work makes you realise that legibility is not always the answer to communication. By the practitioner deconstructing words and displacing typography in a complex manner creates something out of the ordinary, a challenge for viewers. It enforces you to engage in the challenge to decode the message. 

The use of layers, space and deconstructed words within David's typography are all elements that create a puzzle for viewers to solve. The use of photography within the picture above helps give an indication and relates the the distorted words. The photography is a clear indication that the Bark catalogue is to do with the ocean, giving viewers an inclination and clue of what the catalogue is all about. 

In David Carson's work it's, visually clear about his passion for surfing. His environment plays a significant part of influencing his design through colour, shapes and photography in some form. In some way or another it seems he injects his passion into his work reflecting and representing surfing aspects from his life into his typography, from fragmented words, to them being layered and distorted. In some ways I feel through the way he portrays his typography, is his interpretation of the ocean in a creative way, giving a sense of speed and motion through typography.

Overall, what fascinates me about David Carson's work so much, is giving viewers the challenge to decode the message, and figure out the puzzle. This method engages you so much into the work, making it memorable and unforgettable.