Milton Glaser

http://www.miltonglaser.com/the-work/81/new-york-state-i-love-ny-campaign/

The simplicity of Milton Glaser's logo design for a New York Campaign, has delivered such a memorable message, it has now become one of the most iconic logo designs across the world. The whole idea and purpose of this design was to create a positive outlook and view on New York, to attract tourists to come visit this extraordinary city. The logo itself suggests how tourists would feel about New York once they have experienced it. What fascinates me the most about Milton's design, is how Milton has almost created a puzzle for viewers to solve. By working out what the symbols and letters mean, it helps engage the public more into the design, and once you have solved what the logo is trying to communicate (I love New York) it creates a feel good factor, reflecting how the city would make you feel if you visited.