Si Scott

http://www.siscottstudio.com/

Si Scott is one of the most creative designers of all time, where he molds his distinct swirls and patterns into words and images creating comprehensive memorable designs. This design piece created for Nike targeted at the public who participate in sport, it captures your attention due to the amount of detail that has been executed in this design. When I look at this design piece I believe it resembles sports people who wear the brand in many ways. The amount of detail Si Scott puts into the hand drawn illustrations, reflects how much dedication goes into sport. The use of swirls entangled and spiraled shows energy and passion, implying what sports people have to acquire, in order to be a success. I believe the way the typography has been carefully illustrated it expresses what qualities a sports person has to possess, in order to be a success. By wearing this brand, it almost implies if you wear Nike, you will obtain these qualities that make a successful participant in sport.